The Missing Princess
  • Home
  • Teddy Ruxpin
  • Resources
  • About
  • Contact Me

How much is my Teddy Ruxpin worth?

4/10/2017

Comments

 

Have you ever wondered how much money your childhood Teddy Ruxpin is worth? There's a lot of debate about what collectors are willing to pay. Mainstream media is often confusing, and a Google search doesn't often come up with updated results. It also doesn't help that shows like Pawn Stars and a video short by Wicked Cool Toys have quoted people saying that collectors will pay "thousands" for the bears. 

I've put together the infographic below so that you can competitively price your bear and accessories to sell! Use this as a guide, and please remember that this is pricing for what's currently being bought today. Remember to pay attention to the details -- each listing might be a little different! Hope it helps and feel free to share! :)

Picture
Comments

What ever happened to "Animagic"?

6/14/2016

Comments

 
It wasn't until I was writing about prototypes the other day that I remembered something that crossed my mind a while ago that didn't make sense. The term "Animagic" was used in early Worlds of Wonder literature, but disappeared shortly after it's initial introduction. Why was that?

The history behind the word takes us back a bit in time. Going through my research, I learned that Ken Forsse used to be an Imagineer at Disney Parks. Imagineers are responsible for creating, piecing together, and maintaining the animatronics that you'd see in Disney Theme Parks. Forsse himself worked on many attractions, such as the famous Abraham Lincoln and It's a Small World ride. 

Picture
"Great Moments with Mr. Lincoln" is a stage show featuring an Audio-Animatronic version of U.S. President Abraham Lincoln.

When Forsse decided to create Teddy Ruxpin, he used knowledge he had gained from creating animatronics at the Disney parks, and in what was considered revolutionary for the 1980s, commercialized the technology not only for consumer use (which was incredible enough), but for children. Both Alchemy II and Worlds of Wonder wanted to capitalize on this new technology, and so on May 7th, 1985 Alchemy II submitted the term "Animagic" to be trademarked under the category of toys and games. On September 10th, 1985, the trademark was granted.

​Worlds of Wonder as the exclusive licensee for Teddy Ruxpin immediately grasped at the term for marketing purposes and advertised in their early materials the term "Animagic" - in flyers, and on Teddy Ruxpin's initial box design, and to the press. The ad below (actually, the only ad I can find that uses this terminology) defines exactly what Animagic was: "Animagic is the newest generation of animation technology used in America's most popular theme parks. Now, for the first time, you can take home your very own 
truly animated character."
​

Picture
An early ad by Worlds of Wonder that showcases the use of "Animagic" technology in Teddy Ruxpin.

​And Animagic was also sprinkled over a few other Teddy related documents and news pieces. In this December article titled "Toy Shopping is No Child's Play" from The Washington Post that covered the shortage of bears due to it being a Christmas success, it was mentioned as the following:
​
"The story-telling Teddy Ruxpin, based on the Walt Disney concept of "animagic," was not available at any of the District stores surveyed."

And Animagic was also mentioned in the famous copyright infringement lawsuit of Worlds of Wonder against Veritel Learning Systems in October of 1986 for utilizing the audio track technology to animate Teddy Ruxpin bears to Veritel's own brand tapes.
​
Picture
Image of Veritel Learning System's tape that used "Animagic" technology to illegally animate Teddy Ruxpin Bears. Image courtesy of Noah from Teddy Ruxpin Online Forums.

​There's no dispute that the term "Animagic" was trademarked by Ken Forsse and Alchemy II, and that it was used all over anything Worlds of Wonder initially touched. And the only other use I can find is actually by the stop-motion animation industry in the 60s and 70s (check out this Wikipedia article here that talks about it). But what's odd is that shortly after it's introduction, the term Animagic literally disappears from anything Teddy Ruxpin related after that court case in 1986. 

Want proof? Compare these different pictures of Teddy Ruxpin boxes. The first image is a close up of the ad above with the prototype Teddy circa 1985. You can barely make out the text, but I believe it says "Animagic Adventure Cassette and Storybook Included!" The second picture is of a recent eBay listing that shows completely different text on the front. The text completely removes the term "Animagic" from any marketing copy. This box says "Includes your first adventure storybook and special animation cassette that makes Teddy Ruxpin come to life!"
​

​In fact, I don't think I've ever seen a box in person that's actually had the word Animagic anywhere on it. Why the switch? Why is there never another mention of Animagic again? Seeing that there was an entire toy line of animatronic characters (Mother Goose, Snoopy, Mickey Mouse), they had an opportunity to brand the entire line. No mention of the term was made (that I can find) past the fall lawsuit in 1986 against Veritel Learning Systems, and that's actually the only time I can find it used in 1986 alone.

On June 24th, 2006, Alchemy II let the trademark "Animagic" expire. On June 22nd, 2009, a new company trademarked the term under toys and games. That company is Vivid Toys and Games, a British toy company. 

Why do you think Worlds of Wonder stopped using the term Animagic? Am I missing something? Maybe you can help me solve the mystery. Let me know in the comments below.
Comments
<<Previous

    Author

    80s toy fan, Teddy Ruxpin collector, and researcher. Learn more about me here.


      Sign up for the monthly newsletter!

    Subscribe

    Archives

    April 2017
    June 2016
    February 2016
    January 2016
    October 2015
    September 2015


    Instagram Feed



    Support

    Love what you see? Your donations help cover web costs. ♥
Home
About
Contact
© 2015 TheMissingPrincess.com.
All rights reserved unless otherwise stated.